As part of today’s pop-up store announcement, Square Enix has revealed the ‘Final Fantasy X 25th Anniversary X Daimaru Matsuzakaya Collection’, a limited edition range of clothing inspired by the beloved JRPG.
According to a post made on the official FFX 25th anniversary website, the collection will feature over 20 pieces that capture “the serene beauty of another world and the magical atmosphere surrounding Spira”. At the time of reporting, the ‘Final Fantasy X 25th Anniversary X Daimaru Matsuzakaya Collection’ will only be available at the pop-up store locations, but “subsequent online sales are planned for purchase.”
The Final Fantasy X 25th anniversary pop-up stores will be located at the Daimaru Shinsaibashi and Tokyo stores from July 3rd to August 30th.
We have highlighted some of the pieces from the ‘Final Fantasy X 25th Anniversary X Daimaru Matsuzakaya Collection’ below.





Fans can also earn extra goodies by spending certain amounts on goods, earning them tickets that can be traded in with proof of purchase. There are two ranges of novelty extras to earn with select availability times, so visit the official FFX 25th anniversary pop-up store webpage for details.


The FFX 25th anniversary announcements are coming thick and fast now, with the reveal of a crossover event in Octopath Traveler: Champions of the Continent yesterday, and the Nintendo Switch 2 version of Final Fantasy X/X-2 HD Remaster announced earlier this month, and it’s unlikely to slow down anytime soon.
What do you think of the FFX x Daimaru Matsuzakaya Collection? What sort of Final Fantasy X apparel would you like to see? Let us know in the comments below, and join the Gamer Social Club Discord to chat about your favourite games, play in community game nights, take part in giveaways, and more!