Playstation is collaberating with Spin Master toy company to start, what they are calling, The Shapes Collection. The Shapes Collection is focused on iconic characters from Playstations most iconic characters. They are 6″ figures that run 29.99USD. You can buy them on the official PS store or Amazon.

Deluxe Figure 6-inch Aloy
This figure will set you back 49.99USD. They consider this a deluxe edition figure. Here is the description as to what a deluxe figure is.
“Deluxe collector grade figure with 42 points of articulation and 12 different accessories including multiple face plates and alternative hands.”
The other figures have 24-34 points of articulation and 2-4 accessories.

6-inch Kratos and Atreus

Jin Sakai (Ghost of Tsushima)

Varl (Horizon Forbidden West)
You can pre-order here: https://gear.playstation.com/Browse/SPIN